Its a great book about how the promises of social media as a marketing tool are overrated and a quasidocumentary on the corporatization of social media to the point where the legendary one smart writereditorblogger who builds a following and goes from. Everyday low prices and free delivery on eligible orders. He examines popular tales of social media success, and reveals some unsettling truths behind the surface. Sep 04, 2012 social media is bullshit ebook written by b. The first makes the case for social media marketing. Social media is bullshit isnt slamming the value of social media whether it be twitter, facebook, or linkedin tumblr for creepy old guys. John jantsch, author of duct tape marketing and the referral engine social media marketing can drive real business results and no bullshit social media delivers straighttalking guidance to help brands succeed. Customers who bought this item also bought these digital items. Peter kim, chief strategy officer, dachis group forget everything you thought you already knew about social media marketing. Social media is a firehose of bullshit, because its a firehose of everything. Since my actual book, social media is bullshit, was published in september by st. Social media is bullshit and heres why proof inside ehm.
We talked with brandon about his controversial and the reaction to it. Martins press, there are a couple of questions that keep coming up. Calling bullshit on social media posted on june 30, 2009 january 16, 2015 in innovation, politics, rant, web 2. Then there are the gullible who see facebook has hundreds of millions of members, and their brains drop right out of their heads.
This book gives the knowledge and tools you really need to connect with customers and grow your brand. Social media is bullshit the facebook and twitter con with author b. Nobody here has read the book yet with the exception of the free chapter. Bullshit jobs by david graeber issue 7 philosophy now. And he tells you how to best harness the potential of the internetwithout spending a fortune in the process.
About social media core social media core was started as a blog to cover social media from 4 main focal points. The social media world is so full of it, i really didnt think anybody had the guts to put out a book like this on it. The stars of social media, strategy, technology, and measurement. Then comes a bit of history social media and the hype cycle complete with a diagram taken from a gartner report. And he tells you how to best harness the potential of the internet. The author concludes with a section titled how to really make it on the web. Top 25 free ebooks on social media social media today. Social media is bullshit the facebook and twitter con.
The big secret and i talk about this in social media is bullshit, you dont make money from books. Social media and postindustrial society are closely linked. Praise for no bullshit social media a book like this deserves a no bullshit testimonial. Social media strategy book no bullshit social media. The allbusiness, nohype guide to social media marketing, penned with erik deckers, is a strategic blueprint manual for social media marketing. No bullshit social media delivers having had the opportunity to sit on a couple panels with jason at the 2011 cosida convention in florida, i can tell you this book fits his m. The professors who call bullshit on covid19 misinformation. Bj mendelsons book is useful in helping you develop your bullshit detectors. Bullshitters are drawn to social media like a magnet. The inyourface, resultsfocused, nokumbaya guide to social media. Jul 02, 2019 the big secret and i talk about this in social media is bullshit, you dont make money from books. Social media strategy book no bullshit social media jason falls. Its titled, rather succinctly, social media is bullshit. Download it once and read it on your kindle device, pc, phones or tablets.
Why hes promoting his latest book release by giving away for free. The allbusiness, nohype guide to social media marketing. Despite the fact that we at the escape pod have had some jolly good times via social media. Mendelson, is a public speaker and author of the book, social media is bullshit from st. This shopping feature will continue to load items when the enter key is. Jun 30, 2009 calling bullshit on social media posted on june 30, 2009 january 16, 2015 in innovation, politics, rant, web 2. This is a guest post from gina joseph, social media community manager at cision well, in those general terms, we certainly dont think so. Social media is not the second coming mendelsons main critique in the book is with selfproclaimed marketing gurus who claim that by simply being on social media, companies will have increased exposure and this awareness, engagement, and community will drive up revenue. Social media is bullshit puts a damper on the hype around social media by unveiling the economy behind it and addressing the commonly held misconceptions about the value of social networks for business. Aug 01, 2011 no bullshit social media the allbusiness, nohype guide to social media marketing, by jason falls and erik deckers everyone grappling for a toehold in the puzzling, evolving business world of today has at some point to have wondered at the stampede to social media sites as facebook and twitter. Its a source of pride, but if you are signed up with a major publisher or even, in this case, a smaller publisher in the uk, where youre going to make any money from is the speaking engagements and the consulting.
One other good reason to read this book is he has a whole section on how to game. Social media is bullshit the facebook and twitter con with. From creating a social media marketing plan to implementing a social media campaign and enhancing online branding, no bullshit social media provides helpful guidelines with best practices in the social media world. What does the future hold for social media and bullshit. Mendelsons book was actually fun and interesting to read something you cant say about a lot of business books and id definitely. Business without the bullsh t download ebook pdf, epub. Social media marketing can drive real business results and no bullshit social media delivers straighttalking guidance to help brands succeed.
For insight in developing social media strategy, best seller no bullshit social media and the rebels guide to email marketing coauthored by jason falls. Its the perfect book for every decisionmaker whos ready to move beyond soft platitudes about social media conversations, and achieve results. He is also the author of an undisclosed ghost written. Mendelson has written a provocative new book on this subject. Social media is bullshit and heres why proof inside. A provocative look at social media that dispels the hype a. It reached the top 100 business books sales list according to bookscan in 2011.
The postindustrial society is an information society, and the processing of information, useful or not, has become an occupation of almost. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. In most cases, money spent on social media platforms is money wasted, he writes. Sadly the number of stupid people in the world today far outnumber those with any intelligent or common sense. Download for offline reading, highlight, bookmark or take notes while you read social media is bullshit. I just had to explain to somebody why they had good reach and engagement, but no sales. Another recent book bearing the word bullshit in the title is b. Having had the opportunity to sit on a couple panels with jason at the 2011 cosida convention in florida, i can tell you this book fits his m. If someone tells you social media is crap, throw this book at them and demand they read it. Mendelson and a great selection of related books, art and collectibles available now at. But if you happen to come across a new book, boldly titled social media is bullshit, you might take a step back and wonder whats inside. In his absorbing and provocative new book, social media is bullshit, mendelson, a former marketing guy, is pulling back the curtain on what happens when. Sep 04, 2012 social media is bullshit spiritedly challenges and pops bubbles and preconceptions defining just what web 2. Sep 06, 2012 social media is bullshit the facebook and twitter con with author b.
Enter your mobile number or email address below and well send you a link to download the free kindle app. W e can imagine a range of scenarios on the basis of the epis temological and politicaleconomic factors outlined above. No bullshit social media the allbusiness, nohype guide to social media marketing, by jason falls and erik deckers everyone grappling for a toehold in the puzzling, evolving business world of today has at some point to have wondered at the stampede to. From within these 4 main focal points comments and opinions are encouraged on each blog post to better understand the past, current, and future state of social media and the impact from a consumer and. While social media can be a valuable asset for certain companies, it is not the cureall that marketers and social media gurus would have you believe. How bj tested word of mouth marketing against popular social media tactics. The mainstream media is bullshit august 16, 2015 following on from our report in july 2015 which revealed that a british police constabulary had ignored 600 victims of crime last year, new figures have come to light that dwarfs that figure. The goodnatured discussion will feature me, coauthor of no bullshit social media and social media marketing evangelist, and mendelson, author of the new book social media is bullshit. Falls will debate mendelson at explore portland nov. The problem is not the social media networks but the army of socalled digital marketing experts or social media gurus they are the ones that brought the bullshit to the party. Use features like bookmarks, note taking and highlighting while reading social media is bullshit. Hello select your address best sellers help new releases gift ideas help new releases gift ideas. Jul 31, 2018 book new social media is bullshit unlimied ebook acces social media is bullshit,full ebook social media is bullshit get now social media is bullshit social media is bullshit any file, social media is bullshit view for chrome, social media is bullshit vk.
The author then turns to what facebook, linkedin, twitter and foursquare can and cant do for a business. Dec 10, 2012 since my actual book, social media is bullshit, was published in september by st. It opens with a list of reasons why companies are afraid of social media, the idea being that if you agree with any of them then you should read on. His first book, social media is bullshit was published by st. So we can fairly guess which side of the argument he falls on. Thats what the inside of the book jacket from jason falls and erik deckers new book promises. Social media services have always shown an uncanny ability to raise the profiles of their most prolific users. Social media is bullshit spiritedly challenges and pops bubbles and preconceptions defining just what web 2. Some of us are planning on reading it but for now, we are going to talk about the concept that the book represents and not the book itself. Pdf social media is bullshit download ebook full pdf. Q i hear people say all the time, please like us on facebook. There are very few pure social media successes many socalled social media success stories think old spice man are not really that. Mendelson as his publisher calls him is the author of a book that has caused quite a stir. Sep 04, 2012 he examines popular tales of social media success, and reveals some unsettling truths behind the surface.
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